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Mel McKendrick

Mel McKendrick

CEO, Optomize
Dr Mel McKendrick is a Chartered Experimental Psychologist, Assistant Professor in Psychology at Heriot-Watt University, where she leads the Medical Education Lab. She is also CEO of Optomize Ltd., a medical training research and software company, which uses eye-tracking technology along with a range of cognitive measures to provide medical training packages based on objective assessment and feedback. She draws upon 15 years’ experience of eye tracking to provide psychological and cognitive behavioural measures and has extensive experience of experimental design and analysis in clinical contexts and in real world testing.
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