Mr Edward St John FRCS PhD is an academic consultant oncoplastic breast surgeon. He is passionate about healthcare and effective, safe innovation and is Chair of the Association of Breast Surgery iBRA-NET Innovation Group and co-founder of WeShare.Healthcare. He is also an NHS clinical entrepreneur fellow & co-founder and Chief Medical Officer of Concentric Health, an industry leading platform for digital consent. Amongst other skills he has domain expertise in evaluation of devices, eHealth and digital consent.