Having studied Automotive Design, Oscar was recruited to Williams F1 Advanced Engineering, a spin-off from The Williams Race team tasked with applying F1 hybrid powertrain technology to other sectors. This experience continues to this day, in which Oscar applies the principles and processes from the Automotive sector to improve the safety and desirability of electric scooters and e-bikes. The purpose of this talk is to discuss the relationship between feedback loops and innovation, and the basic methods Oscar has seen to accelerate that process.